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It depends on your marketing and revenue objectives — and from what perspective you are coming from
1 – If a company offers products and want to expand their sales, they can engage in affiliate marketing by enlisting affiliates or other websites to sell for them — such as the Amazon.com Associates Program https://affiliate-program.amazon.com/.
Most effective strategies for these include ensuring a clear and definite criteria for accepting affiliates, enticing commission structure, fraud detection mechanisms to combat cheating affiliates, branding and marketing policies effectively in place (e.g. affiliates cannot bid on pay per click for your brand name), and a good affiliate management software or third party system such as Commission Junction
2 – The other side of affiliate marketing equation is the website owners who want to boost revenue potential by selling products of other companies.
The most effective strategies are the identification and selection of affiliate programs that offer products that their target audiences would be interested in, and the integration of their banners into the content
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